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Hoover F8100900 Platinum Collection Carpet Cleaner with MaxExtract Technology Kitchen & Dining

Hoover F8100900 Platinum Collection Carpet Cleaner with MaxExtract Technology Kitchen & Dining



Acquirgy Announces Launch of Hoover® Infomercial For MAXExtract® 60 Carpet Washer

01.01.70

    A pure white carpet is placed in a dog kennel where dozens of dogs trample on and dirty it for five days. After using the MAXExtract 60, the carpet is restored to its’ original pristine condition.     A dozen foods, liquids and dirt are poured on and mixed together on a magnificent Persian rug and then restored to the original condition using the MAXExtract 60.     Several cooked steaks are rubbed into a carpet, and a Search & Rescue bloodhound instantly sniffs them out. But after using the MAXExtract 60, the dog can no longer locate the odor.

Acquirgy developed the “Hoover Dirty House” concept that will be featured in infomercials for other Hoover floor care products as well. President of acquirgy Steven Morvay said, “Viewers get really involved with DIY type shows, especially when they demonstrate ‘extreme’ situations. So we knew they’d respond well to this approach within a real DIY environment. The demos arrest your attention and keep it, one of the hallmarks of a great infomercial.

Source: PR Web (press release)



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