17.05.12
The Minnesota Vikings rolled out an expensive ad campaign Monday night and it had nothing to do with the debut of their stadium-pitching commercial.
In case you missed it, the team hit the advertising airwaves Monday, both locally on KARE 11 and nationally on ESPN. The ad is part of a six-figure, month-long media blitz that includes television, radio, print (see Page 6B) and online ads aimed at building public support for a new stadium. The TV ad includes some pretty good footage, as well as some recycled stuff you probably have already seen in promotional spots. Highlights in the ad range from Bud Grant stalking the sidelines at the old Met to Greg Lewis pulling a miracle out of the air against the 49ers in the Metrodome.
Those are what we refer to as good-ol' days.
But the most important footage Monday night wasn't in that nostalgic, 60-second commercial - it was the three-hour, preseason-like clunker the team offered up that surrounded it. If you're coach Leslie Frazier, you don't throw out this game film, you ceremoniously burn it. Spread the ashes in Arden Hills.
Source: Marshall Independent